Brand Guidelines
Our brand identity reflects innovation, simplicity, and empowerment. These guidelines ensure consistency across all touchpoints.
Logo
The Snoopi logo features a dynamic gradient circle with clean typography, representing our focus on AI-powered productivity and intelligent assistance.
PRIMARY LOGO
ICON ONLY (for app icons, favicons)
Logo Usage Guidelines
- ✓ Use the full logo with icon and wordmark for marketing materials
- ✓ Use icon-only version for social media profiles and app icons
- ✓ Maintain minimum clear space around the logo (equal to the height of the icon)
- ✗ Don't distort, rotate, or modify the logo proportions
- ✗ Don't change the gradient colors
- ✗ Don't add effects like shadows or outlines to the logo
Color Palette
Our color palette is vibrant and modern, using gradients to represent the dynamic nature of AI-powered productivity.
PRIMARY COLORS
Blue
#3B82F6
Purple
#9333EA
Primary Gradient
Blue → Purple
ACCENT COLORS
Green (Success)
#22C55E
Yellow (Warning)
#EAB308
Red (Error)
#EF4444
Typography
We use Geist Sans for its modern, clean appearance and excellent readability across all screen sizes.
Geist Sans Bold
For headings and emphasis
Geist Sans Semibold
For subheadings
Geist Sans Regular
For body text and general content
Brand Voice
Our voice is approachable, intelligent, and empowering. We speak directly to professionals who value efficiency and quality.
✓ We are:
- • Clear and concise
- • Professional yet friendly
- • Transparent about costs and capabilities
- • Focused on user empowerment
- • Privacy-conscious
✗ We avoid:
- • Overly technical jargon
- • Hype or exaggeration
- • Corporate buzzwords
- • Passive voice
- • Hidden fees or complex pricing
Tone Examples
✓ GOOD
"Snoopi gives you instant AI insights during meetings—no bots, no subscriptions, just bring your OpenAI API key."
✗ AVOID
"Leverage our revolutionary AI-powered solution to synergize your meeting workflow paradigm."
Imagery & Graphics
Our visual style emphasizes clarity, modernity, and productivity. We use clean illustrations, gradients, and interface screenshots.
Style Guidelines
- Use soft gradients with our brand colors
- Prefer clean, modern illustrations over stock photography
- Show actual product UI in context
- Use rounded corners (8px-16px) consistently
- Maintain generous white space
- Use subtle shadows for depth
Asset Downloads
Download our logo and brand assets for use in your projects.
Brand assets coming soon. For now, please contact us for logo files and usage permissions.
Request Brand Assets →