Brand Guidelines

Our brand identity reflects innovation, simplicity, and empowerment. These guidelines ensure consistency across all touchpoints.

Logo

The Snoopi logo features a dynamic gradient circle with clean typography, representing our focus on AI-powered productivity and intelligent assistance.

PRIMARY LOGO

Snoopi

ICON ONLY (for app icons, favicons)

Logo Usage Guidelines

  • ✓ Use the full logo with icon and wordmark for marketing materials
  • ✓ Use icon-only version for social media profiles and app icons
  • ✓ Maintain minimum clear space around the logo (equal to the height of the icon)
  • ✗ Don't distort, rotate, or modify the logo proportions
  • ✗ Don't change the gradient colors
  • ✗ Don't add effects like shadows or outlines to the logo

Color Palette

Our color palette is vibrant and modern, using gradients to represent the dynamic nature of AI-powered productivity.

PRIMARY COLORS

Blue

#3B82F6

Purple

#9333EA

Primary Gradient

Blue → Purple

ACCENT COLORS

Green (Success)

#22C55E

Yellow (Warning)

#EAB308

Red (Error)

#EF4444

Typography

We use Geist Sans for its modern, clean appearance and excellent readability across all screen sizes.

Geist Sans Bold

For headings and emphasis

Geist Sans Semibold

For subheadings

Geist Sans Regular

For body text and general content

Brand Voice

Our voice is approachable, intelligent, and empowering. We speak directly to professionals who value efficiency and quality.

✓ We are:

  • • Clear and concise
  • • Professional yet friendly
  • • Transparent about costs and capabilities
  • • Focused on user empowerment
  • • Privacy-conscious

✗ We avoid:

  • • Overly technical jargon
  • • Hype or exaggeration
  • • Corporate buzzwords
  • • Passive voice
  • • Hidden fees or complex pricing

Tone Examples

✓ GOOD

"Snoopi gives you instant AI insights during meetings—no bots, no subscriptions, just bring your OpenAI API key."

✗ AVOID

"Leverage our revolutionary AI-powered solution to synergize your meeting workflow paradigm."

Imagery & Graphics

Our visual style emphasizes clarity, modernity, and productivity. We use clean illustrations, gradients, and interface screenshots.

Style Guidelines

  • Use soft gradients with our brand colors
  • Prefer clean, modern illustrations over stock photography
  • Show actual product UI in context
  • Use rounded corners (8px-16px) consistently
  • Maintain generous white space
  • Use subtle shadows for depth

Asset Downloads

Download our logo and brand assets for use in your projects.

Brand assets coming soon. For now, please contact us for logo files and usage permissions.

Request Brand Assets →